Compact by Design was created by us to identify products that, although they may not always appear visually distinct, possess a more efficient design. Through the removal of excess air and water, these products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant reductions in carbon emissions.

Sustainability is the focus. Small changes in product size and weight lead to lower carbon emissions. Here are a few of the many ways products can qualify for the Compact by Design program:

Reduced packaging needs as a result of eliminating excess air and water enables more efficient transportation of products. This in turn leads to decreased carbon emissions associated with shipping. Even minor adjustments to the physical dimensions and weight of a product can accumulate to create substantial environmental benefits when multiplied across millions of units.

The Compact by Design initiative aims to highlight items that, despite outward appearances that may be largely unchanged, incorporate smart design principles to minimize resource usage and environmental impact. By optimizing the core composition and packaging of consumer goods, we can work towards a more sustainable future without drastically altering the products themselves.

Small tweaks to the physical attributes of everyday items add up quickly when scaled to a global level. Our Compact by Design program seeks to identify and promote these types of thoughtfully engineered products that reduce waste and emissions, even if the changes are not immediately obvious to the naked eye. Streamlining the manufacturing and distribution of consumer goods is a key strategy in the broader effort to prioritize sustainability across industries.

Essentially, Compact by Design is about using intelligent design to shrink the environmental footprint of products, from their base materials to the way they are transported. Reducing the amount of excess packaging, air, and water not only cuts down on waste, but also makes shipments lighter and more space-efficient. The cumulative effect of these marginal improvements can be substantial when multiplied across millions of product units. This is the central focus of our sustainability-minded initiative.

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